Google Ads Management
Your business can appear on the first page of Google Search Engine easily with the least effort, but you may not reach your business objectives and ask yourself what did I do wrong? Now With Lenkaate You Will Get a Winning Google Ads Strategy, Daily Optimisation, Testing & Measurement, Fixed Monthly Fees & Flexible Agreements , Increase Your Traffic, Leads & Sales, Comprehensive Reporting and Affordable Google Ads Management Services
target your customers accurately
Stay Ahead Of Your Competitors With Right Google Ads Company
Whether you’re new to Google Ads or have an ongoing campaign that you’d like to perform better, partner with Google Ads management specialists who will take the time to understand your business and your campaign objectives. We’ll build a winning strategy, build your campaigns and optimise until we exceed your expectations.
Whether your objective is to generate leads or sales, lower cost per acquisition or drive new business, our team of Google Ads specialists can help!
Our Google Ads management service is great for both new advertisers, or businesses who have been running Google Ads and are looking for continuous improvement. You may have a lack of skilled Google Ads managers, have a limited advertising budget, or even a lack of direction, lenkaate will develop a well structured Google Ads campaign that’s appropriate for your business can provide ongoing optimisation as your business scales.
An Investment That Really Gets You Sales
65% of clicks on search ads are by searchers who have an intent to purchase. The scope of results with google search ads is matched to none, it reaches your target audience just in the moment they need you the most.
Structuring your search ads with the right strategies & targeting helps you draw ready-to-buy customers. At lenkaate, we have developed a reputation of being one of the top PPC company by growing our clients using google ads management services.
lenkaate Will Help You Achieve Your Online Advertising Goals
Start by choosing what you would like to get more of:
What Google Ads types do we utilise?
Google Search Ads
The vast majority of our clients have at least one search ads campaign, purely because of their excellent effectiveness. There are varying strategies that incorporate search ads, including brand awareness and people who have real intent to buy or enquire. However, it’s not uncommon for advertisers to poorly configure this campaign type which can lead to less than desirable results. For search ads to be effective relies on comprehensive keyword research, excellent copywriting skills and expert data measurement and optimisation.
Google Display Ads
As part of an overall digital marketing strategy, display ads have their part to play in brand awareness and an active role in purchase intent. Where applicable, we utilise display ads to compliment other campaign types. Furthermore, the display network is also great for remarketing, a form of advertising extremely useful for keeping your brand at the top of your prospects mind. With cleverly created display assets, we can choose placements that are matched closely to your niche. If managed poorly, display ads can be wasteful making it important to use the experience and expertise of a dedicated Google Ads manager to get the best from this campaign type.
If you’re looking to extend your reach, with the right assets advertising on YouTube can be valuable to target users based on groups, interests and locations. The most common barrier to entry is having content of a high enough quality. Whilst we sometimes do not offer a video content creation service, if you already have content then we are able to create ad campaigns on YouTube. Why advertise on YouTube? According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month and technically YouTube is the second largest search engine, after Google.
In November 2021, Google officially launched Performance Max campaigns, having run in beta for a small subset of partners prior to the launch. For advertisers looking for the ultimate cross-channel advertising experience, Performance Max campaigns allow an advertiser to advertise on Google Search, Display, Video, Discover, Maps & Gmail, all through one campaign. Smart campaigns have also been updated to Performance Max which heavily relies on comprehensive user inputs and machine learning to deliver on specific goals that are defined at the start of the campaign.
Google Shopping Ads
If you sell products, then Google Shopping ads can be a highly effective way of advertising. Ads appear within the shopping results at the top of Google as well as within the shopping tab, offering a dedicated area where like for like products can be compared and filtered by price, brand, colour, availability and so on. Google Shopping ads relies on Google Merchant Centre, a Google service designed to manage your products and feeds. Using an experienced Google Ads management specialist can be advantageous, especially when needing to comply with strict guidelines, policies and the technical nature of the pre-configuration which comes before shopping campaign build & optimisation.
Dynamic Search Ads
Dynamic Search Ads offer a good way to meet the demands of searchers on Google looking for exactly what you offer. Ideal for advertisers with a well-structured website and/or a large inventory, Dynamic Search Ads uses your website content to target your ads and can help to fill in the gaps of your keyword search ads campaigns. Deployed correctly, this advanced campaign type can work well to support other campaign types. Typically, it’s unusual to see advertisers using this campaign type unless they’re experienced in Google Ads management.
PPC Management Services: Our Process
- Assign An Advertising Specialist To Your Account
We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Google Ads (formerly known as Google AdWords) and highly experienced in running successful PPC marketing campaigns. We will first learn your business and then create a PPC strategy that works for you.
- Identify Keyword Opportunities For Your Business
Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated to select the best keywords for your advertising campaign. We will also exclude negative keywords to make sure you’re not wasting your ad spend on unqualified traffic and leads.
- Analyze Competition
Keep an eye on your competitors. As your marketing agency, we will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their online advertising efforts, we will be able to develop a smarter approach for your campaign and ad copies.
- Ad Creation
Develop effective search engine ads. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.
- Monitor Your Ads & Optimize
Identify low-performing areas of your ad campaigns fast. Our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
- Reporting & Communication
Understand how your paid search advertisements are performing. Your PPC manager will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our PPC management services.
Why Choose Our PPC Services For Your Business
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Frequently Asked Questions
The cost of a successful PPC campaign varies from industry to industry & also from agency to agency. Though, a good PPC company in should ideally charge anything around 15-20% of the ad budget as the service charge or a fixed fee based on your business case.
Google search ads help in increasing leads and customers based on actions that deliver quick results. It particularly focuses on the audience that is most likely to convert into a customer.
Google search ad when executed with right Google advertising company is very much worth it. It not only delivers quick results but also has unlimited potential like showcasing real time analytics, helps you keep a leg up of your competitors and it is very ROI intended.
Digital marketing is a multi-facet industry, it takes not one but more techniques to promote different areas of your business. Google search ads combined with SEO boosts your business to prominence, organic rankings and traffic when executed by the right google ads company.
Google search ads are very beneficial for small businesses and it is possibly the most valuable mode of online advertisement. It promotes, elevates brand recognition and generates revenue.
Reporting is vital to measure the success of PPC campaigns. We provide a reporting link that allows our clients to bring up on-demand reports whenever they need them, rather than waiting until the end of month!